How Search Works
In the video below, Matt Cutts, a senior Google Engineer, explains how Google Search Works.
The video also gives an overview of how Google search works. A google search is basically a query of Googles index of the web. The index is created by software programs called spiders (googlebot) fetch a few pages and follow links to other pages and follow links to other pages and so on spidering/indexing all available websites.
When a search is submitted, software checks in the Google index for every page that includes the search terms and then filters the pages using more than 200 factors like:
- how many times the search terms are included on a page
- do the search terms appear in the url
- do they appear in the title (metatag title)
- do they appear in the page title (H1)
- are they directly ajacent to other words
- does the page contain synonyms to the search terms
- is the page from a quality website
- what is the pages “Pagerank” (calculated by how many outside websites link to the page and how important are those links).
Each page is given a score and that score is used to rank the results listed on the search page.
Therefore to improve your website ranking for a specific search term you need to improve the score for that particular search term.
If you are would like to improve your website ranking , please contact Gympie SEO for a free quotation.
Google Search News
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